Known for her contributions to her family's popular KittiesMama YouTube channel, this young web star frequently posted online makeup and fashion tutorials, as well as cosplay videos. The KittiesMama channel has earned over 2.3 million subscribers. One of her most popular videos featured her doing makeup from the Inside Out movie.
In addition to YouTube, she also began to gain a following on Instagram.
She appeared in a November 2014 television commercial for Nintendo. In 2013, she was featured on the popular Bratayley YouTube channel. Her emmakitties Instagram account has featured multiple photos of herself doing cosplay.
Her brothers Jonah and Noah are featured on her mother's KittiesMama channel. She also has younger brothers named Micah and Luka.
Colleen Ballinger has appeared in her videos.