YouTube vlogger who is widely known for his NormelTV channel's content. He has amassed more than 550,000 subscribers to his YouTube channel since its inception. He has also been featured on the Hey Nickelodeon show. He shares promotional content to his verified vladreiser Instagram account.
He co-created his YouTube channel on May 30, 2013.
He has a black belt in Kung Fu and he is a certified personal trainer. When he was 15 years old, he saved over seven drowning kittens and received an honorary award from Svea county. His most popular video "Would You Help A Homeless In Need?" has gained him over 7.4 million views.
He was born and raised in Sweden and is of Russian heritage.
He has collaborated with his friend Daniel Norlin on their vlogging channel Vlad & Daniel.