Scouter and agent who is the founder of 40 Graus Models, a talent agency that represents stars such as Ana Beatriz Barros and Paula La Croix.
He studied social communication at the Federal University of Rio de Janeiro. His first job in fashion was as a salesman at clothing store Brazil Yes - he then became the store manager at Oscar Freire in 1985.
Before launching his own company, he was the international director of Mega Rio, one of the largest talent agencies in the country.
Although born in Bahia, he moved to Rio de Janeiro with his family in 1970.
He discovered and launched the careers of models Raica Oliveira, Isabeli Fontana, and Daniella Sarahyba, amongst others.