YouTube beauty enthusiast who became known for her Makeupwithnaynay channel. She gained popularity there for her frequent themed makeup tutorials, as well as various challenge completions. She is also an actress, having earned roles in the 2018 movie Na Band Na Baraati and the 2019 film Rabia and Olivia.
She began her YouTube channel on November 11, 2013. She posted her first video there on the same day.
She has amassed more than 20,000 subscribers to her YouTube channel since its beginning. One of her most popular videos there, "ARABS VS DESI Ft. True Story ASA," earned more than 275,000 total views.
She has a younger brother whom she featured in the video "WHISPER CHALLENGE."
She and fellow YouTuber Sheikh Akbar have collaborated on a multitude of video posts to her YouTube channel.