Colorful beauty blogger and YouTuber known for her edgy multi-colored style. She has gained more than 130,000 subscribers on her main self-titled English channel and another 50,000 on her purely Swedish Murderess SWE channel. She also has her self-titled blog where she features everything from DIYs to recipes.
Her blogging career began in 2011 and by the following year had expanded to her self-titled YouTube channel.
With her unique style and ever-changing hair color, she has funneled much of her audience through her Instagram account where she has accrued more than 220,000 followers.
Her mother has often been featured in photos on her Instagram account.
On March 6th, 2016, she posted the video "I MET KAT VON D Interview About Veganism & Makeup!" which featured a one-on-one interview with model and tattoo artist Kat Von D.