Famous for comprising one-half of the popular SBF TV YouTube channel. He has gained massive popularity for his challenges, adventure vlogging, and reactions alongside his younger sister. He is also a musician with music streaming on major platforms, and is professionally known as IanTheGeneral.
He launched his YouTube channel in December 2017 with his first video "College Student Comes Home For Break And Surprises His 9 Year Old Sister (Heartfelt Reaction) Full."
He has amassed more than 550,000 YouTube subscribers, and has over 61 million views on the platform. He is an entrepreneur, and is CEO of 3Heart Entertainment.
His younger sister, and other half of his YouTube channel, is Delina Hillock. He moved to Georgia when he was 19.
He and Ja Vonne Beard are both popular YouTubers known for their vlogging and challenges with loved ones.