Helena Bordon
Blogger
Brazilian fashion blogger and businesswoman whose self-titled blog offers style, travel and beauty tips. She is also the co-founder of Brazilian fashion chain 284.
She studied business administration at the American Intercontinental University and worked as an intern at Valentino.
She has been included on The Business of Fashion 500, a list of people who are helping to shape fashion globally.
Her third marriage was to financier Humverto Meirelles. Her mother is Donata Meirelles, who has served as the style director for Vogue.
Her 284 brand has collaborated with high-profile celebrities like Naomi Campbell.