The elder star of the YouTube channel ExtremeToys TV, he and his brother Cole gained fame on the channel staging comedic adventures with nerf guns and plastic creatures. Many of their most popular videos have tens of millions of views each.
He opened the ExtremeToys TV YouTube channel in May 2015 with the debut video "Big Collection of Shark toys for kids. Sharks, Scuba Diver Toys, Squid Toys, and more."
Some of ExtremeToys TV's most popular YouTube videos include "Spider Apocalypse! Wild Toy Spider Attacks Ethan and Cole! Nerf Vs Scary Insect Showdown!" and "The Giant Roach Invasion! Nasty Toy Sewer Insect Infestation in the House!"
His parents have often guest starred in videos on ExtremeToys TV like "Kids Vs Parents Nerf Battle! Ethan and Cole Full Nerf Arsenal Attack on Parents!"
He is a YouTuber grown popular for his nerf war videos, similar to Christopher Cox.