August Horch
Entrepreneur
Automobile entrepreneur and pioneer who created the Audi model. He published his autobiography, I Built Cars, in 1937.
He worked as a blacksmith and as a ship architect.
He first called his company Horch, but changed it to Audi because of a trademark dispute.
He adopted two children in 1928 with his first wife, Anna Schulz Horch.
He started out working under Karl Benz.