Also known as Allanaramaa, she is a YouTube sensation who vlogs about beauty, fashion and lifestyle for her more than 700,000 subscribers. She shares blog content as well as fashion and lifestyle pictures to her verified allanaramaa Instagram account.
She began attending the University of Calgary in pursuit of a bachelor's degree in communication and media studies in 2011.
She has worked in customer service for both MAC Cosmetics and JOEY Restaurant Group, also serving a makeup artist for the former. Her most popular YouTube upload "HOW TO LOOK GOOD IN 5 MINUTES" has been viewed over 2.8 million times.
She has lived in Calgary and Vancouver, Canada. She has recruited her fiancé Dan for makeup-related YouTube videos; the couple got engaged in 2020.
She and Elanna Percherle collaborated together on a "Makeup Swap" video.